Emotional Resources of the Modern Market in the Context of the Formation of Digital Economy

The article analyzes the modern market of goods and services in the context of the formation of a digital economy through the prism of satisfying consumer emotions. In particular, it is indicated that the driving forces of commodity-money relations in the space of digital interaction are the strength, novelty and relevant anticipation of the emotions of a person acting as a consumer of products and services. The eco-nomic potential of emotions, according to the authors, is determined by changes in the structure of consumption, a person's focus on the consumption of emotions and his emotional experience. The authors come to the conclusion that a special eco-nomic institution is being formed in digital economy - the expanding market of emotions, with no clear boundaries or quantitative / qualitative ratios. Psycho-graphics of the emotions market consumers’ segmentation is given, with an analy-sis of the role and significance of the consumer emotion flows in the context of the formation of digital economy.

consumer, consumption, resource, market of emotions, goods, satisfaction, ser-vices, economic potential of emotions, economic behavior, digital economy, digital space, emotions, emotional value